Thousands are the review websites in the World. A good online shopping experience requires being informed on those most trusted and the parameters used to point them out.
In the last ReviewInc surveyed 1939 U.S. consumers on which the most trusted review site. Each user was presented with seven random review sites and asked which of those seven got their confidence. Google+ Local came top with 47.3% (unweighted) as the most reliable website for reviews. A surprise 2nd place came the Better Business Bureau. The age group responsible for this result was the 45+, because of putting Google+ and BBB as their top choices. The 18-44 age groups put Yelp, and Yahoo came 2nd and 3rd respectively review websites most trusted.
With thousands of review sites in the World, this survey is only the tip of the iceberg. There are many specialty review sites that focus on particular verticals or locales. None the less, it is an excellent indicator. More importantly, the trust scores must compare the search engine results. The BBB, for instance, has 28% of its traffic coming from search engines. In comparison, Yahoo has just 5.5% of its traffic coming from search engines.
If we examine closer search results compared to rankings, we will see a wide difference between trust scores, search engine traffic, and even bounce rate. Advertisers, of course, take all these into account.
To reach a maximum value, business owners need to make sure that as many as possible list them. Furthermore, clients reviews onto these sites will make those listings even more valuable. Google search engine prioritizes listings with a larger number of recent reviews over those with fewer reports.
The battle is ongoing. For this reason, you must be sure to have all the vital information available. A responsible shopper of this era must be always vigilant and have the right tools on how to spot a fake review coming across one.
To conclude, a good balance between the two will save you lots of money.